Tuesday, December 24, 2019

The Impact of Outsourcing on the U.S. Economy Essay

It is difficult to determine whether offshore outsourcing has a positive or negative effect on the U.S. economy. It may actually depend on which perspective you take on it. As stated by Hira and Hira (2005), outsourcing in the services sector is a major shift in how the economy operates and will have serious impacts, both positive and negative, on the trajectory of economic growth, distribution of income and the workforce. However, there are many factors to take into account when considering globalization. Companies must familiarize themselves with the various rules and regulations of global business, tariffs, trade agreements and barriers, and decide how to go global; global consistency or local adaptation. All of these issues affect†¦show more content†¦Furthermore, the U.S. economy may also benefit if companies reinvest the extra profits gained from outsourcing for expansion in the U.S. This creates more jobs at home, but again, this is a long term effect of outsour cing and depends on how successful that business is overseas. Exporting presents many advantages including reduced dependency on home market sales and greater control over research, design and production decisions. Conversely, many exported goods are subject to tariff or nontariff barriers and transportation costs that may substantially increase the final cost to consumers (Williams, 2009.) Some companies stand to benefit from exporting. Large U.S. based organizations are strongly in favor of their companies’ free ability to export U.S. jobs and have no interest in taking responsibility for the consequences to their employees. Basically, this means that the CEOs, executives and shareholders support offshore outsourcing because they stand to gain from rising profits and stock prices while employees here at home are losing their jobs to free trade and offshoring. The U.S. is in a period of transition in which many companies have just discovered the benefits of outsourcing, so they are anxiously scrambling to substitute cheaper foreign labor for American labor. The direct transfer of work overseas is growing much faster than theShow MoreRelatedOutsourcing Jobs to Foreign Countries1167 Words   |  5 PagesOutsourcing jobs to foreign countries has long seen to be a hindrance to American people when in actuality it can help the economy grow. Outsourcing is a sore subject for the majority of Americans today. Seeing jobs going overseas can be hard pressed to be seen as a good thing, even harder to believe it can help the economy. 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The articles are both strong in opinion and detail with persuasive arguments; the analysis will review the validity, logic, accuracy, misleading statements, ambiguity, and credibility of each article. Ban Outsourcing? Bad Idea by Manjeet Kripalani Accomplished

Monday, December 16, 2019

Osmosis Reprot Free Essays

OSMOSIS REPROT Introduction: Osmosis is the result of diffusion across a semi-permeable membrane. If two solutions of different concentration are separated by a semi-permeable membrane, then the solvent will tend to diffuse across the membrane from the less concentrated to the more concentrated solution. This process is called osmosis. We will write a custom essay sample on Osmosis Reprot or any similar topic only for you Order Now This leads me to my question, how do different concentrations of sucrose affect the rate of osmosis? My hypothesis is if sucrose concentration increases in the selectively-permeable baggies then, the rate of osmosis will also increase. Materials and Method: To conduct this experiment the materials needed are 3 different concentrated sucrose solutions, . 25 M, . 5 M, . 75 M. It will also require 4 beakers containing water from the sink. 4 pieces of dialysis tubing along with 8 pieces of string. An electronic balance to weigh the solutions. Makers and labeling type to label the different solutions. Paper towels needed to dry off any excess water. This experiment should be conducted in a group of 3. Step 1. Fill four separate beakers three-fourths full with deionized water. Step 2. Label the beakers to identify each different sucrose concentration later on. Step 3. Fill up the four baggies each with a different sucrose concentration, and the final bag fill up with deionized water. Step 4. Tie the bags with the string and rinse off each bag with di-H20 to wash away any spilt sugar. Step 5. Weigh the solutions to determine the bag weight and then wait 35 minutes and repeat the weigh-in to get the final weight of the solutions. Results: The initial weight gain was figured by weighing the baggie with the Sucrose solution before putting it into the beaker with the deionized water, and after the baggies were in the beaker of deionized water for 35 minutes, then the baggies were weighed again. After the initial weight and the final weight was done, the final weight was divided by the initial weight and multiplied by 100 to get percentage of initial weight gain. Sucrose Concentration (M)| Group 1| Group 2| Group 3| Group 4| Group 5| Group 6| Group Avg| 0| 100| 100| 100| 100| 100| 100| 100| . 25| 104| 106| 108| 102| 106| 108| 105. 6667| 0. 5| 110| 107| 112| 113| 110| 112| 110. 3733| 0. 75| 115| 99| 122| 120| 121| 119| 116| This is the table of the class raw data in % of initial weight gain. Discussion: The hypothesis that I made earlier if sucrose concentration increases in the selectively permeable baggies, then osmosis would increase with it, was validated by this experiment. Different concentrations of sucrose changed the rate of osmosis. The final weight prove to be a significant gain. The line graph shows the greater the concentration of sucrose in the solution, the greater the weight gain. The weight gain also increases directly with the increase of sucrose in the solution which demonstrates osmosis. Even though my hypothesis was proven correct, there could have been a few lab errors that might of threw the initial and final weight gain off by an insignificant number. The baggies may not have been filled up exactly half way and things of that nature. In any case, the experiment proved a success as we got to see osmosis taking place and results that occur from diffusion. How to cite Osmosis Reprot, Papers

Sunday, December 8, 2019

Marketing Strategy of Australian Sardine-Free-Samples for Students

Question: Write a report on Marketing Strategy of the "Australian Sardine". Answer: Background of industry and product Talking about the background of the sea food industry of Australia, it is known as the valuable contributor in GDP of the Australia. Sea food industry of the Australia has a great level of competition as various big companies such as Mackay Reef Export Pty Ltd., Ocean Exports Pty Ltd., etc. are involved in the sea food industry. In 2007-2008, this industrys contribution towards the GDP of the Australia was $24 million and this figure was near to the agricultural sectors contribution towards the GDP. The regulation authority for this industry is Australian Fisheries Management Authority and they manage all the activities in relation with the fishing in national water while state level agencies manage the commercial and recreational fishing activities in the state waters. While, talking about the Australian Sardine, it is a type of fish and it is a strong flavoured finfish which can also be cooked as a whole and it is quite used in the grilling and tandoori. In 2007-2008, Australian fi sh market contributed a huge share in the GDP and the contribution of Australian Sardine was quite high as 33, 600 tonnes were landed and traded in that year. As this product is quite underperforming the fish market of the Australia, marketing strategies required to develop in relation with this product to enhance its demand and the market share as well. Consumer Behaviour and Market Segmentation Segmentation Geographic: As per this segmentation process, organization needs to consider the audience on the certain basis such as area, locality, etc. In this context, to boost up the market share of the Australian Sardine in the target market, this type of segmentation process could be used. With regards to the demand of seafood in the Australian market, bit promotional activities would work in order to enhance the demand of the Australian Sardine (Armstrong, et. al., 2015). Demographic: In this type of segmentation and targeting the audience, people are targeted on the basis of their age, income, social class, etc. and in order to enhance the demand of the Australian Sardine, this process will work as the price of the product is not such high. Hence, it is affordable and targeting the audience with this process will be beneficial for the organization. Psychographic: This type of segmentation process is different and in this process, people are targeted on certain basis such as their lifestyle, values and personalities. As Australian Sardine is a seafood product and it comes in non-vegetarian food category, hence; bit attention is required while targeting audience because targeting the person with vegetarian food preference would not acquire positive results for the organization as well as it will hurt the values of the particular group of people. Behavioural: In this type of segmentation process, people are targeted as per their behaviours because the behaviour of the people may differ. As well as it is a seafood product, hence; behaviour of the people is crucial concept in terms of targeting the audience. The people who will prefer the non-vegetarian food category should be targeted in order to attain adequate results. Selection of the Target Market Selection of the target market should be done on the basis of the market research and through the market segmentation process. These are the criteria through which consumer decision making process becomes quite simple and to attain more positive results in terms of market selection, organization could apply the following criteria in order to gain the adequate results: Identifiable: The target market selected for enhancing the demand and the market share should be same in some relevant way. For promoting the seafood i.e. Australian sardine, non-vegetarian and the seafood lovers should be identified (Brandt, Cazzaniga Hann, 2011). Measurable: Under these criteria, the demand of the seafood and especially the Australian Sardines demand in the target market will be compared with the last year so as to determine the scope of enhancement of the products market share (Fischer, et. al., 2011). Sustainable: The new product should be marketed in the target market with reviewing its future demand. If in a particular market, rate of non-vegetarian is declining continuously then, promotion of the new product will not acquire positive results for the organization from the particular area (Cornelissen Cornelissen, 2017). Reachable: In order to promote the Australian Sardine, targeted audience should be reachable with the available distribution and the communication strategies. With the help of this, organization would be able to promote its products features in the target audience effectively. Actionable: Under this step, organizations target market must be capable enough so that the aspects of marketing mix technique could easily be implemented. The best approach will be identifiable approach for targeting the consumers for promoting the Australian Sardine. This will help them to enhance the demand of their product in the non-vegetarian food as well seafood consumer market. Their needs will be quite similar and promoting the Australian Sardine in those markets will help the Australian government to gain enhanced revenues (Czepiel Kerin, 2012). Consumer Decision making process This process consists of five steps i.e. need recognition, information search, evaluations of alternatives, purchase and post-purchase behaviour. With the help of these steps, organization could easily found the adequate way to communicate with the consumers in order to influence the audience towards the product. The steps involved in this procedure does not require to be followed in the same manner, it can be moulded as per the requirement of the seafood industry as well as the buying stage of the consumer and the financial status (Ang, Benischke Doh, 2015). (Source: Zkjadoon, 2016) Marketing Mix Product: Australian Sardine is a seafood type of product and the speciality of this item is that it could be cooked as a whole, it could be grilled too. In 2007-2008, this products demand was quite high in respect of all the items available under seafood. In order to enhance the demand of the product in the target market, products features such as vitamins and protein present in the Sardine fish are the best components which could be promoted (Greer Ferguson, 2011). Price: Price of the product is quite affordable enough so that all the segments of the consumers could purchase the product. Apart from this, appropriate pricing strategy such as cost-effectiveness could be used in order to make the price of the product an important factor for raising the demand of the product in the target market (Angeloska-Dichovska Mirchevska, 2017). Place: Distribution of the product plays vital role in enhancing the demand of the product. This product should be made available to all the nearest stores of the consumers; this will help the consumers to get the Sardine fish easily. Apart from this, freshness of the product should also be concentrated and for that, organization needs to adopt adequate quality measures in terms of keeping the product fresh (Gregor Hevner, 2013). Promotion: Various mediums are available in the market in order to promote the product with regards to enhancing the demand of the product. As it is a consumable item, the best technique for the promotion of Sardine fish will be making the availability of this item in various forms in the reputed restaurants of the target market. Apart from this, its features and the advantages could also be used for promoting the product in the target market. Other techniques such as internet mediums, social media platforms, etc. could also be used in terms of enhancing the demand of the product. Integrated Marketing Mix It is a technique through which organization could approach to its targeted audience in an effective manner with the help of integrated marketing communication channels. Mediums such as advertisement, making public relations, direct marketing, social media and the sales promotion techniques could be used in order to communicate with the targeted audience. This is the approach though which the marketing mix techniques value raises. The more organization will communicate with its consumers and with the target market, the more demand of the product could be raised (Akaka, Vargo Lusch, 2013) Branding Strategy Australian Sardine was enjoying a great level of success at certain point of time but due to rise in the choices of the seafood items, its demand and the popularity gets declined. In order to enhance the demand and the positive image in the target market, development of the brand is quite necessary step. With the help of branding strategy, Sardine fishs importance could be raised as well as the lost market share could also be regained. Developing brand is the crucial element to set up a positive image of the product in the target market (Aaker, 2010). Setting up the goals, being flexible as per the market conditions, short-cuts should be avoided, etc. are some of the methods involved in setting up the effective goodwill in the target market. Providing adequate qualitative items at reasonable price, taking consumers feedback at serious note, etc. are ways through which consumers could be influenced towards the Sardine fish (Mohammed, Mohammed Tahir , 2014). Marketing Activities These are the activities through which consumers daily or regular routine could be broken in order to gain some competitive advantage and to enhance the demand of the product. Pricing activities, promotional activities, product placement, packaging and labelling, etc. activities are included. These all are used to change the consumers behaviour and the perception towards the product in order to make the consistent and enhanced demand of the particular product. In this scenario, marketing strategies in relation with the Australian Sardine will be discussed in order to interrupt the routine behaviour of the consumers. As consumers of the target market are diverted towards the other seafood products except the Australian Sardine and in order to enhance the demand of the Sardine fish in the target market, packaging and the labelling of this product will be improved so that consumers could be influenced towards the promoted product (Helms Nixon, 2010). Packaging and Labelling: This is the strategy though which organization could attract the consumers towards the product. Improved packaging is the crucial feature of this product as this is a consumable item. Preservative packaging would be a better option as this will help the product to keep safe and fresh. Apart from this, appropriate labels such as mark of non-vegetarian item as well as the other specifications should be pasted on the products packaging so that consumer could attain all the adequate information in regards with the Sardine fish (Johnston Bate, 2013). Merchandising: This is another crucial factor and the strategy which could be used in order to enhance the market share of the product in the target market. It is the process under which particular product is displayed using visual displays, product design, packaging, pricing, etc. Showcasing the attractive features at discounted rates is another important factor which could be used in order to promote the Sardine fish to regain its lost position (Kim Hyun, 2011). Marketing Collateral: Media strategies are used to enhance the sales promotion and this strategy is quite impressive and effective in terms of enhancing the sales of the particular product. Under this strategy, organization could also use the tag line, attractive line or message in order to influence the consumers with the appropriate brand name. And all these methods could be used with the help of media platforms for maintaining the balance between the information, promotional content so it could extract positive outcomes (Klein, 2016). Conclusion From the aforesaid information, it can be concluded that the Australian Sardine is quite impressive item which lies under seafood category. Australian fisheries had contributed a vast amount towards the GDP of the Australia in 2007-2008 and Sardine fish was the major source for fishery market of Australia. In order to regain the lost market share, various marketing strategies had been discussed under this report in order to enhance the demand of the product in the target market which was selected as per the various segmentation criteria. 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P. 2017,Corporate Communication: A Guide To Theory And Practice. Sage. Czepiel, J. A., Kerin, R. A. 2012, Competitor Analysis,Venkatesh Shankar And Gregory S. Carpenter, Handbook Of Marketing Strategy, Edward Elgar, Pp. 41-57. Fischer, M., Albers, S., Wagner, N., Frie, M. 2011, Practice Prize WinnerDynamic Marketing Budget Allocation Across Countries, Products, And Marketing Activities,Marketing Science,Vol. 30 (4), Pp. 568-585. Greer, C. F., Ferguson, D. A. 2011, Using Twitter For Promotion And Branding: A Content Analysis Of Local Television Twitter Sites,Journal Of Broadcasting Electronic Media,Vol. 55 (2), Pp. 198-214. Gregor, S., Hevner, A. R. 2013, Positioning And Presenting Design Science Research For Maximum Impact,Mis Quarterly,Vol. 37 (2), Pp. 337-355. Helms, M. M., Nixon, J. 2010, Exploring Swot AnalysisWhere Are We Now? A Review of Academic Research From The Last Decade,Journal Of Strategy And Management,Vol. 3 (3), Pp. 215-251. Johnston, R. E., Bate, J. D. 2013,The Power Of Strategy Innovation: A New Way Of Linking Creativity And Strategic Planning To Discover Great Business Opportunities. Amacom Div American Mgmt Assn. Kim, J. H., Hyun, Y. J. 2011, A Model To Investigate The Influence Of Marketing-Mix Efforts And Corporate Image On Brand Equity In The It Software Sector,Industrial Marketing Management,Vol. 40 (3), Pp. 424-438. Klein, D. B. 2016, Unfolding The Allegory Behind Market Communication And Social Error And Correction. Mohammed, A. A., Rashid, B. B., Tahir, S. B. 2014, Customer Relationship Management (Crm) Technology And Organization Performance: Is Marketing Capability A Missing Link? An Empirical Study In The Malaysian Hotel Industry, Asian Social Science,10(9), 197.